What to Look For

as you shop for your new Sewing machine or Serger

  • Written Quote

  • Stitch Quality

  • Reliability

  • Ease of Use

  • Full Warranty (warranty might not transfer if purchased from the internet or from a private party)

  • In-store Service Department

  • Free warranty labor

  • Friendly, knowledgeable staff

  • Sewing, quilting, and embroidery support

  • Software installation support

  • Convenient free lifetime owners classes for your sewing machine, serger, or embroidery software

  • Monthly, inspirational clubs

  • Club and class discounts

  • Exciting specialty classes and in-store inspiration

  • Available accessories and supplies

  • Financing Available

  • Trade-up policy


Anybody can sell you a sewing machine; it’s what comes after the sale that counts.


The contract that Bernina of America has with their dealers includes the following:

The dealer shall not advertise and promote the sale of any Bernina product on the Internet or by any other electronic medium or device not specifically approved in writing by Bernina of America.

Due to our agreement with Bernina, we (meaning every dealer) are not allowed to advertise prices, or sell new or used machines via the internet or outside our selling area.  This follows The Presser Foot policy of hands-on and personal customer care.  We invite you to visit our stores in Longmont and Fort Collins to experience in person the service and products we have to offer you.

If you are looking on the Internet for a sewing machine or serger, please consider the following:

Most manufacturers’ warranties do not provide funds for reimbursement for any other dealer to fully service a sewing machine purchased from another store.

The above statement also applies to lessons and instruction on the use of your sewing machine.  The Presser Foot only provides free Owners' Classes for machines purchased from our stores. 

Don’t buy on price alone! A lower price from a dealer who discounts typically translates into much lower quality of service.  The Presser Foot is an experienced dealer with knowledgeable staff.  We specialize exclusively in Bernina sewing machines, and we provide superior service and education."

We recommend purchasing your Bernina sewing machine from your closest full service dealer so that you can receive all the benefits that come with it.


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